Thursday, August 23, 2007

Industry Fundamentals: Arts Business Courses

City Arts Factory
29 South Orange Ave
Orlando, FL 32801

Dates: September 7-9, 2007

  • September 7, 8:30am-5:15pm
  • September 8, 8:30am-6:30pm
  • September 9, 8:30am-2:00pm

Thursday September 6th
6:00-7:30pm Reception Celebrating the Inaugural Orlando Arts Business Institute
Mayor Dyer and the City of Orlando welcomes you to join
us on September 6, 2007 from 6:00pm to 7:30pm for the opening reception for the inaugural Orlando Arts
Business Institute conference.
The Gallery at Avalon Island
37 S. Magnolia Avenue Orlando, FL 32801

Friday September 7th

  • 7:30-8:30am Registration
  • 8:30-9:00am Opening Remarks, Wendy Rosen & Bruce Baker
  • 9:00-9:45am Keynote Address, Bruce Baker
  • 10:00-11:30am Salesmanship, Bruce Baker
  • 11:30-12:30pm Lunch
  • 12:45-2:15pm Wholesale 101
  • 2:30-4:00pm Promotion, Bruce Baker
  • 4:15-5:15pm Downtown Arts District Master Plan Charrette

Saturday September 8th

  • 8:30-9:00am Breakfast/Networking
  • 9:00-10:30am Pricing, Nancy Markoe
  • 10:45-12:15pm Relationships with Galleries, Nancy Markoe Effective Booth Design, Bruce Baker
  • 12:15-1:30pm Lunch
  • 1:30-3:00pm Relationships with Galleries, Nancy Markoe How a Jury Perceive Your Slides, Bruce Baker
  • 3:15-4:45pm Developing a Product Line, Bruce Bake Finding Your Market, Nancy Markoe
  • 5:00-6:30pm Mentoring Sessions

Sunday September 8th
  • 8:30-10:00am Merchandising, Bruce Baker Relationships with Galleries, Nancy Markoe
  • 10:15-11:15pm Developing a Product Line, Bruce Baker Finding Your Market, Nancy Markoe
  • 11:15-11:45pm Closing Remarks
  • 12:30-2:00pm Mentoring Sessions
Mentor Session
The mentoring secessions are an evaluation of your product line and/or business plan. They are not critiques. You will get a professional evaluation of what is successful about your business and tips on how to improve.

What you need to be prepared for your mentor secession:
  • -Your portfolio
  • -Images of your work (please do not brings slides we will not have a slide table)
  • -Actual prices of your work

The Arts Business Institute provides artists from all levels the opportunity to explore the benefits of an ABI seminar.

All Arts Business Institute programming is designed to provide you with the information you need to take your arts business to the next level.


The Industry Fundamentals: Arts Business Courses workshop is sponsored by the City of Orlando, the Downtown Arts District and the CityArts Factory.

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