Monday, February 2, 2009

Visiting Artists Program

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Dear Visiting Artists,

You are registered for the Arts Business Institute’s Visiting Artists Program held in Philadelphia, PA at the Pennsylvania Convention Center. The Visiting Artists Program is held in partnership with the Buyers Market of American Craft.

When you arrive at the Pennsylvania Convention Center, please enter using the Market Street and Arch Street entrance. Take the escalator and follow the signs to the Buyers Market of American Craft located on the second level. Registration will be set up in the foyer in front of Hall A. The Visiting Artist Registration will be held at Exhibitor Will Call. At registration you will receive a binder with supplemental information provided by the faculty to reinforce the topics that they will be presenting.

All of the workshops will be held in Room 201A of the Pennsylvania Convention Center. The Visiting Artist Lounge will be in room 303AB on the third floor. The lounge will have resource materials as well as a wonderful view of the show floor.

If you would like to be considered for the group mentor session with Wendy Rosen, please submit 4-5, 300DPI or less, 3-5", images of your product line to artsbusinessinstitute@gmail.com by February 9, 2008. 2-3 artists will be chosen and mentored by Wendy Rosen in front of the group. The artists will be chosen on a basis of image quality and product line.

As you can see we have a busy schedule ahead of us! We’re glad that you’re attending, and we hope this weekend will help you Grow Your Business of Art.

If you have questions regarding the upcoming event, please feel free to contact me.
Enjoy!

Sincerely,
Meghan D. Bunnell
Executive Director
Arts Business Institute
877.ABI.5771
info@artsbusinessinstitute.org
www.artsbusinessinstitute.org

Mentor Sessions
(To have a one-on-one 15 minute mentor session, you must register on the ABI website)
Please arrive 5 minutes early for your mentor session. During this time you will be able to set up your materials.
Please bring a portfolio of your work, marketing materials and anything you would like the mentors to review. Printed images are suggested; we will not have slide lights, so slides will be very hard to read. We prefer that you bring images and not the actual pieces.

Full Schedule:
Visiting Artist Schedule
FRIDAY, FEBRUARY 13TH
10:30am-Noon Wholesale 101, Bruce Baker
1:00-2:50pm Booth Design, Bruce Baker
3:00-4:00pm Mentoring Sessions with Experienced Gallery Professionals
4:00-6:00pm Tour of the Buyers Market Floor

SATURDAY, FEBRUARY 14TH
10:30am-Noon Relationships with Galleries, Nancy Markoe
1:00-2:30pm Pricing, Milon Townsend
2:40-3:40pm Ins and Outs of the BMAC, Panel Discussion with BMAC Staff
3:50-4:50pm Mentoring Sessions with Experienced Gallery Professionals
4:00 – 5:00pm Visiting Artists Meet and Greet
5:00-6:00pm Tour of the Buyers Market Floor

SUNDAY, FEBRUARY 15TH
10:30am-Noon Group mentor session with Wendy Rosen
1:00-2:30pm Impacts of Wholesale Panel Discussion with Experienced BMAC Artists
2:40-3:40pm Mentoring Sessions with Experienced Gallery Professionals
2:40 – 3:40pm Visiting Artists Meet and Greet
3:40-6:00pm Tour of the Buyers Market Floor
6:00-9:00pm NICHE Awards Reception and Ceremony


Friday, February 13th, 2009
Wholesale 101, 
Bruce Baker
10:30am – 12:00pm

Now that you know the benefits of wholesaling, Bruce Baker will lead you through the basic steps to prepare your business for the wholesale marketplace. This session will cover the basics of building a production schedule, staffing, designing a dynamic booth display, and how to create contracts and order forms.

Successful Booth Design, Bruce Baker
1:00 – 2:50pm
Display and lighting can make or break an exhibit. Booth displays need not cost a fortune—creativity and resourcefulness are what count. You will learn to design a display that complements your work while being led through the many possibilities of construction and lighting techniques.

Individual Portfolio Reviews

3:00 – 4:00pm

Sign up for a 10-minute individual portfolio review with Buyers Market staff. Space is limited and advance registration is required.

Visiting Artists Meet ans Greet
3:00 – 4:00pm
This time is designed for you to have a chance to mingle with the other Visiting Artists attendees. Spend an hours looking over the materials and discussing business strategies with the other artists.
Guided Tour of the Buyers Market Floor
4:00 – 6:00pm

Join Visiting Artist program leaders for a guided tour of the Buyers Market of American Craft, featuring interviews and Q&A sessions with select exhibitors. Tour groups are divided by medium so Visiting Artists get the most out of the tour experience! 


6:00-8:00pm The BMAC Happy Hour After the show, join your Buyers Market friends for a special happy hour! The Happy hour will be held at the Field House, 1150 Filbert Street (inside the Convention Center complex) Enjoy this opportunity to network with fellow exhibitors and buyers. Mix and mingle, and order up a drink from one of our special guest bartenders. Present your BMAC badge at the hostess stand to get a wristband good for BMAC Happy Hour discounts: $3 domestic draft beer; $5 house mixed drinks; $4 house wine; 10% off food orders. See you there!

Saturday February 14, 2009 Relationships with Galleries, Nancy Markoe
10:30am- Noon
Developing a successful relationship with a gallery is a two-way street. Discover what galleries expect from their artists, and how to make reordering easy for them. Find out how they mark-up your work, and why.

Pricing, Milon Townsend
1:00-2:30pm
Pricing mistakes – selling your product for too much or too little--are the greatest causes of business failures. Learn the formula to use in order to earn enough money to maintain an acceptable standard of living while accommodating your artistic inclinations. Price your work for profit!

Ins and Outs of the BMAC, Panel Discussion with BMAC Staff
2:40 – 3:40pm
This time will be designated for you to ask questions and get answers directly from the BMAC staffers.

Individual Portfolio Reviews
3:50 – 4:50pm

Sign up for a 10-minute individual portfolio review with Buyers Market staff. Space is limited and advance registration is required.

Visiting Artists Meet and Greet
4:00 – 5:00pm
This time is designed for you to have a chance to mingle with the other Visiting Artists attendees. Spend an hours looking over the materials and discussing business strategies with the other artists.

Guided Tour of the Buyers Market of American Craft
5:00 – 6:00pm

Join Visiting Artist program leaders for a guided tour of the Buyers Market of American Craft, featuring interviews and Q&A sessions with select exhibitors. Tour groups are divided by medium so Visiting Artists get the most out of the tour experience! 


Sunday, February 16, 2009
Group Critique with Wendy Rosen
10:30-Noon
Wendy Rosen, the President and Founder of The Rosen Group and author of Crafting as a Business, will be mentoring two of the Visiting Artists in a group setting. This will be an exciting opportunity to hear what one of the leaders of the craft industry has to say about an artist's line of work.

The Impacts of Wholesaling, Panel discussion with experienced artists
1:00-2:30
Join a panel of established artists for an informative discussion on the impacts of wholesaling. Topics will cover the fundamental differences of retail shows verses wholesale shows and how incorporating wholesale affects your business financial. Get the inside answer to your questions from established artists.

Individual Portfolio Reviews
2:40 – 3:40pm

Sign up for a 10-minute individual portfolio review with Buyers Market staff. Space is limited and advance registration is required.

Visiting Artists Meet and Greet
2:40 – 3:40pm
This time is designed for you to have a chance to mingle with the other Visiting Artists attendees. Spend an hours looking over the materials and discussing business strategies with the other artists.

Guided Tour of the Buyers Market of American Craft

3:40 – 6:00pm

Join Visiting Artist program leaders for a guided tour of the Buyers Market of American Craft, featuring interviews and Q&A sessions with select exhibitors. Tour groups are divided by medium so Visiting Artists get the most out of the tour experience! 


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