Social Media is a term that is all the rage these days. Social media includes services such as Twitter, Facebook, and blogging. For artists, it may not be immediately apparent how social media can assist a business. However, by leveraging the power of social media artists can reach new audiences and new customers online.
This series of posts will explore which tools are the most relevant for artists and how to use them.
First up - we'll talk blogging.
Blogs are places where artists can showcase their latest work and day to day activities by posting updates. Popular free blogging platforms include:
1.) Sign up for a blog with a name that reflects your artistic brand. For example, our blog name is artsbusinessinstitute.blogger.com - which is easy to remember and reflects who we are.
2.) Make the blog look like your brand.
Your blog should look and feel like your brand. For example, if you use trees and the color green on your product cards - then your blog should also contain trees in the header image and the color green should be prominent.
3.) Writing your blog posts
You want to gain an audience for your blog and connect with people who want to buy your products. Blog posts can be about many different things depending on your personal style. Blogs can be personal, funny, informative and show the human side of your business. Also, blogs are great places to hold contests or give coupons so your readers feel an incentive to read about your daily adventures. Blogs can also assist in telling your story and building a stronger brand which leads to better recognition and ultimately more sales.
Here are some examples of effective artist and artist-related blogs which you can use as a guide to setting up your own blog:
Next up - Twitter!